Our Story Welcome to HIED & RuVvé! We started in 2021 as an online clothing store, driven by a simple goal: to offer stylish, high-quality clothing that makes you feel great. Thanks to the support of our amazing customers, we quickly grew and found ourselves outgrowing the online world. In 2024, we took our next step and opened a small studio, transitioning from digital to physical space to better connect with you. And in 2025, we officially opened our first store—giving you the opportunity to shop in person and experience our collections up close. From our online beginnings to now, we’re thrilled to be part of your fashion journey. Thank you for your support!